Becoming a Social Media Planner/Strategist at Total Media

Just wanted to publicly announce, that I’ve recently joined Total Media, as their Social Media Planner/Strategist.

I realised that my strengths really are in Social Media Strategy and Planning, and so made the tough decision of leaving my previous role as an Insights Manager, where I was reporting on Social Media Activity and monitoring conversations to identify trends and patterns, and insights.  As much as I enjoyed the challenges of working at the frontier of Social Media Engagement, and Activation, I soon realised that my true passion is in the planning of and the strategy around Social Media.

So continuing on the  mission to find the perfect Social Media role for my skills, background and experience, I’ve joined Total Media, where I will get the opportunity to potentially work with clients as diverse as Penguin, the Bahamas Tourist Office all the way through to the British Library, and the Tate.  (You can also take a look at the full list of Total Media clients).

Total Media excel at traditional Media Buying and Planning, across press, radio, television, outdoor, cinema and digital formats for a range of both B2B and B2C clients.  I’ll be helping integrate Social Media into existing campaigns, where the opportunities exist, and also working directly with clients to help develop, and refine their social media strategies where needed.

I’ll be working out of our offices in High Street Kensington, and if you’re ever in the area, then feel free to drop by for a chat, and a coffee. (Though it’s probably best to plan it in advance!)

As I work with Total Media, and start to push the boundaries of Social Media further, I’ll also be calling upon friends in the community to come by, and share some of their experiences, and show my colleagues that Twitter isn’t the only thing we talk about, when it comes to Social Media, as cool and as fun as it is ;)

If you’d be interested in learning more about the most cost-effective way of getting more exposure through Social Media, or are keen to see if we can stretch your Marketing budgets further (like Total Media did with the Renault Retail Group), be sure to get in touch. Likewise, let me know if you’d like to come and share you’re expertise and who knows, perhaps we might be able to share some knowledge back ;)

In the meantime, watch this space!

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