Monthly Archives: June 2011

The Importance of a Social Media Strategy

Tweet Some interesting research came out of the German Brand Science Institute, back in August 2010, that reported on why Social Media Projects Fail.  Their European Research lasted 7 months, was conducted in 12 countries, and involved 563 marketers from 52 brands. One of the key points that I pulled out, was that of the […]

Predicting the next big trend, in Social Media

Tweet Facebook, LinkedIn, Twitter, what’s next? People were predicting for a while that Foursquare, or Gowalla would be the next big Social Media play. Heck, for a while, I started to think that perhaps location based services, or even predictive services, like Plancast, would be ‘the next big thing’. But as time progresses, and new […]