Author Archives: Farhan Rehman

Using Social Media in Times of Crises and Riots

Tweet Social Media is both the cause and the saviour. I want to thank @codepo8, for writing up his thoughts on the power of social media, during these recent times of the london riots. I must admit, it got me thinking. During the London Riots, I’m ashamed to admit that it wasn’t until Sunday, that […]

We Understand Through Stories

Tweet I’ve been thinking about this one for a long time, and after much thought and deliberation, I’ve come to the conclusion that everything we ever understand has to be framed in the context of stories. There is no real ‘knowledge’ or ‘information’ that cannot be told in the form of stories, and whilst we […]

The Importance of a Social Media Strategy

Tweet Some interesting research came out of the German Brand Science Institute, back in August 2010, that reported on why Social Media Projects Fail.  Their European Research lasted 7 months, was conducted in 12 countries, and involved 563 marketers from 52 brands. One of the key points that I pulled out, was that of the […]

Predicting the next big trend, in Social Media

Tweet Facebook, LinkedIn, Twitter, what’s next? People were predicting for a while that Foursquare, or Gowalla would be the next big Social Media play. Heck, for a while, I started to think that perhaps location based services, or even predictive services, like Plancast, would be ‘the next big thing’. But as time progresses, and new […]

You Never Know Who’s Listening

Tweet Social Media can present a real minefield at times, and so it’s always best to err on the side of being too cautious, rather than not.  At least until you find your feet.  That said, I think it’s always important to imagine that anything that’s said publicly through Social Media could be heard by […]

Growing The Total Media Social Media Team

Tweet The time has come, to expand the Social Media team, here at Total Media, and so, I thought I’d try a slightly different approach to recruiting in for the role. I’m looking to hire a Junior / Graduate Social Media Community Manager. However, rather than just accepting CV’s directly, I’d like to see potential […]

The Levels of Twitter Proficiency

Tweet It’s been a long time coming, but I finally got spurred on recently to publicly share my thinking around the typical evolution of a Twitter user (call them a tweeter, or twitterer, or whatever else you want to label them as). I’ll be interested to hear what other people’s take on this will be, […]

Auto DM on Twitter – Just Don’t!

Tweet If you’re new to Twitter, and have recently found out about one of the many services that let you send an Auto DM on Twitter, then a word of advice – DON’T! Twitter is about personal relationships. Auto DM is like Spam email, cold, impersonal, and ultimately pointless. I say this from personal experience […]

Becoming a Social Media Planner/Strategist at Total Media

Tweet Just wanted to publicly announce, that I’ve recently joined Total Media, as their Social Media Planner/Strategist. I realised that my strengths really are in Social Media Strategy and Planning, and so made the tough decision of leaving my previous role as an Insights Manager, where I was reporting on Social Media Activity and monitoring […]

How Powerful is Social Media?

Tweet The recent Festival of Media, in Valencia (on the 18th – 20th April 2010), had an interesting poll for the audience, asked by someone online. The question was : How many times more powerful than traditional marketing channels do you consider Social Media to be? The result? 37% of the audience considered Social Media […]