How often should you be posting on Social Media?

Tweet Have you ever wondered what is the “optimum frequency” that you should be posting on social media with? The honest answer is, it depends. The most important criteria, should be based on your business objectives, as well as the availability of content, coupled with the time it takes to produce, and deliver the content […]

ALWAYS have a Plan B with Social Media

Tweet Or why you should never base your entire business around any one social network or platform that you don’t control or own. Social Networks are great. Thanks to platforms like Facebook, Twitter, LinkedIn and Google+, we’ve now got unprecedented levels of access into people’s personal and private lives. As a consequence, whilst they’re busy staying plugged […]

An Introduction to Social Media for Small Business Owners

Tweet Source: Uploaded by user via Farhan on Pinterest Following a chat with Julia McDaid, of The Results Factory, it occurred to me, that there’s many many people out there that I keep bumping into, or meeting, who are still relatively new to the world of Social Media, from a marketing perspective. Over the last […]

Social Media Week London – Feb 13-17, 2012

Tweet So next week is Social Media Week, in London, and it seems that this year there are even more talks, events, and sessions being run, than last year. If you haven’t yet decided what you’re going to attend, I suggest you head on over to the calendar for London’s Social Media Week activities and […]

Why come to #TweetCamp?

Tweet On the eve of the event, it’s almost a bit redundant, to talk about why you should be coming to TweetCamp, as by now you’ve almost definitely made up your mind as to whether you’re coming or not. That said, I did want to jot down my thoughts, if only for the next time, […]

Using Social Media in Times of Crises and Riots

Tweet Social Media is both the cause and the saviour. I want to thank @codepo8, for writing up his thoughts on the power of social media, during these recent times of the london riots. I must admit, it got me thinking. During the London Riots, I’m ashamed to admit that it wasn’t until Sunday, that […]

We Understand Through Stories

Tweet I’ve been thinking about this one for a long time, and after much thought and deliberation, I’ve come to the conclusion that everything we ever understand has to be framed in the context of stories. There is no real ‘knowledge’ or ‘information’ that cannot be told in the form of stories, and whilst we […]

The Importance of a Social Media Strategy

Tweet Some interesting research came out of the German Brand Science Institute, back in August 2010, that reported on why Social Media Projects Fail.  Their European Research lasted 7 months, was conducted in 12 countries, and involved 563 marketers from 52 brands. One of the key points that I pulled out, was that of the […]

You Never Know Who’s Listening

Tweet Social Media can present a real minefield at times, and so it’s always best to err on the side of being too cautious, rather than not.  At least until you find your feet.  That said, I think it’s always important to imagine that anything that’s said publicly through Social Media could be heard by […]

Do You Want Lots of Followers and Fans?

Tweet During 2009,  Social Media has become popular and mainstream. All the brands are starting to invest in Social Media, in some way, shape or form.  Everyone’s starting to get involved in this ‘thing’ called Social Media, and as a consequence, people are desperately trying to look better than their competitors, and are busy comparing […]