How often should you be posting on Social Media?

Tweet Have you ever wondered what is the “optimum frequency” that you should be posting on social media with? The honest answer is, it depends. The most important criteria, should be based on your business objectives, as well as the availability of content, coupled with the time it takes to produce, and deliver the content […]

Crowdsourcing Social Media Trends of 2011, and Predictions for 2012

Tweet Usually, when it comes to this time of year, I like to look into a crystal ball, and start thinking about what I think is going to be up and coming in the year to come. Most times, those posts get stuck as drafts, and become a constant reminder of how there’s never enough […]

Predicting the next big trend, in Social Media

Tweet Facebook, LinkedIn, Twitter, what’s next? People were predicting for a while that Foursquare, or Gowalla would be the next big Social Media play. Heck, for a while, I started to think that perhaps location based services, or even predictive services, like Plancast, would be ‘the next big thing’. But as time progresses, and new […]

How Powerful is Social Media?

Tweet The recent Festival of Media, in Valencia (on the 18th – 20th April 2010), had an interesting poll for the audience, asked by someone online. The question was : How many times more powerful than traditional marketing channels do you consider Social Media to be? The result? 37% of the audience considered Social Media […]